– a portmanteau of the words Sun and Freytag – has been consciously chosen as the new logo to represent Wordbred. There can be made two interpretations as to the relevance of the logo, which shall be termed The Book and The Reader.
: THE BOOK
A key component to understand the symbolism of the Suntag logo is to understand the structural graphic known as Freytag’s Pyramid.
This graphic illustrates the traditional plot progression of any story. The following are its components:
The beginning of the plot is devoted to familiarize the audience with the characters and the environment (place, time, sociopolitical scenario, etc.) in which the story is set. This part often demonstrates a typical day in the world of the work.
This sloping line starts off with an Inciting Incident, which sets in motion the events of the plot. Throughout the upward slope, conflicts are hurled over the protagonists on their way to the objective, until they reach the apex point, called the Climax.
Once the Climax point has been reached, it leads to the Falling Action, which culminates in the resolution of all the conflicts presented in the story.
The Dénouement forms the epilogue to the story, again showing a typical day in the world of the work, this time having been affected by the events of the plot.
It is apparent that the base of the logo forms the Freytag’s Pyramid. However, the circular loop which joins its start and end points is, well, meant to form a continuous loop. This signifies that the art of storytelling is perpetual, and the end of every story is the start of another.
: THE READER
Two hypothetical questions:
1. Have you ever felt, while reading in a crowded or a transit space, that you belonged not to the space around you, but rather the space of the world inside the book?
2. Have you ever felt that an author, an idea, divorced from your present by decades or centuries in history, has time-travelled to you, and will to the future generations, forever preserved through that book?
This interesting space-time experience is one major aspect of what it means to read.
Time is very artificially divided into hours or minutes or seconds, or bigger divisions like days, weeks, months, years, waiting period between each Sherlock season, etc. However, the most natural manifestation of time, one which even the baser animals swear by, is the sun cycle. More significantly, the sunrise and the sunset. It is apparent that the Suntag is in either state, by the visibility of the horizon.
Also on the horizon, is a triangular space jutting up. A pyramidal space resting on the horizon, possibly owned by Monsieur Freytag. The architects and the labourers behid this space might have perished centuries ago, but the space itself has been carried to you, the 21st century you, through the never-ending cycles of the sun.
These two experiences – the perennial nature of a story, and the ethereal quality of a novel – are what Wordbred aims to recognize and synthesize.