Instagrammification of Bollywood Music Videos: Has Creativity Taken a Backseat?
“Another reel-worthy moment courtesy Bollywood,” I sigh and scroll past the music video of Bekaar Dil from Fighter. Hrithik Roshan playfully serenades Deepika Padukone amid a beach party—high on infinity pools, cocktails, and breezy vibes. Déjà vu? Didn’t Hrithik have this playful romance with Vaani Kapoor in Ghungroo? Or, for that matter, mirror imagery of […]