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Subhagata Goswami

Instagrammification of Bollywood Music Videos: Has Creativity Taken a Backseat?

“Another reel-worthy moment courtesy Bollywood,” I sigh and scroll past the music video of Bekaar Dil from Fighter. Hrithik Roshan playfully serenades Deepika Padukone amid a beach party—high on infinity pools, cocktails, and breezy vibes. Déjà vu? Didn’t Hrithik have this playful romance with Vaani Kapoor in Ghungroo? Or, for that matter, mirror imagery of […]

Overconsumption and the Emergence of “De-Influencing”

Social media platforms, originally envisioned as tools for connection, have turned into well-oiled machines driving consumerism. A quick scroll through reels reveals an endless stream of “must-haves”—from elaborate skincare routines to extravagant outfit collections. One reel, in particular, stood out: a creator cramming glittery ice cubes, flavored coffee, and an arsenal of mini-cosmetics into a […]

When do the Boats Stop?

On the 20th of December, the people of Magdeburg, Germany were unfortunately in for a gruesome experience as a dark BMW drove into the town’s Christmas market. A mother and her child were killed, while more than 60 people were fatally injured in what is now being suspected as a terrorist attack (https://www.reddit.com/r/conspiracy/comments/1hj1xqr/a_toddler_and_her_mother_were_killed_in_a/). The German […]