Vampirism and Literature

Human mind has always been intrigued by the mysteries that lie beyond all shades of black. This infatuation has led him to believe in existence of beings that surpass reality and fence into pure imagination giving rise to folklore’s that we know of today. And such is our obsession with doom that somehow we believe […]

Instagrammification of Bollywood Music Videos: Has Creativity Taken a Backseat?

“Another reel-worthy moment courtesy Bollywood,” I sigh and scroll past the music video of Bekaar Dil from Fighter. Hrithik Roshan playfully serenades Deepika Padukone amid a beach party—high on infinity pools, cocktails, and breezy vibes. Déjà vu? Didn’t Hrithik have this playful romance with Vaani Kapoor in Ghungroo? Or, for that matter, mirror imagery of […]

Overconsumption and the Emergence of “De-Influencing”

Social media platforms, originally envisioned as tools for connection, have turned into well-oiled machines driving consumerism. A quick scroll through reels reveals an endless stream of “must-haves”—from elaborate skincare routines to extravagant outfit collections. One reel, in particular, stood out: a creator cramming glittery ice cubes, flavored coffee, and an arsenal of mini-cosmetics into a […]

Swiping Through Stories: How Increasing Content Consumption Shapes Modern Dating Dynamics

Did you accidentally pour sugar into your spouse’s soup while scrolling Insta reels? Guesstonight’s dinner conversation might take an interesting turn.We spend an average of 4.8 hours a day on social media, and while that number feels totallynormal, have you ever thought about how it’s reshaping our relationships? Sure, binge-scrollingseems harmless, but when was the […]